For an industry that has historically remained stagnant, the pace at which technology is evolving will expedite change at an unprecedented rate. As such, this is an exciting time for consumers and agents alike, but we need to adjust our mentality and approach to real estate transactions accordingly.

You’ve likely heard of the four C’s of buying a diamond. in order to directly address consumer demands, the real estate industry needs to modernize real estate by embracing three pillars: certainty, convenience and cost-effectiveness — it’s very own three C’s, if you will.

The article is written by Sean Black for Forbes. You can read the full article here.